Pricing and margin strategy. Rack-to-retail decisions, competitive response, contract structure. If you're reacting to the market instead of anticipating it, there's usually room to recover several cents per gallon without doing anything heroic.

Data and reporting infrastructure. If your team is pulling OPIS into spreadsheets every morning, or your dashboards are six tabs deep and nobody trusts the numbers, this is fixable. I build the systems I wish existed when I was on the operating side.

Strategic projects. Supply agreement reviews, acquisition diligence, new market entry, internal capability assessments. The work that doesn't fit a job description but matters more than the day-to-day.